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1
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Economics
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Macroeconomics
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EC-EX102
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Dr. Parthapratim Pal
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Offers foundation of the broader business environment to prospective future business leaders by emphasizing why business executives must understand macroeconomic factors to evaluate firm and industry performance.
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Understand the macroeconomic foundations of business, interrelations among important macroeconomic variables like the GDP, interest rates, inflation, exchange rates and employment; and explain how these variables can act as headwind or tailwind for business.
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Provides future business managers a perspective of the business environment in terms of closed and open economy macroeconomics.
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Expose the students to the implications of monetary, fiscal and exchange rate policies.
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Provide students with a toolbox for basic understanding of changing global economy.
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2
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Finance & Control
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Cost Management
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FI-EX102 |
Dr. Sudhir Jaiswall
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Build a deeper understanding and analysis of cost information.
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Expose the students to the importance of product costing, budgeting, variance analysis, ascertaining relevant costs for decision making, and responsibility accounting in a global, competitive environment.
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Analyse quantitative and qualitative information related to costs for effective planning, controlling, and decision making in business organizations.
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3
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Organizational Behaviour
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Designing Effective Organizations
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OB-EX102
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Dr. Vidyanand Jha
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Develop an appreciation among the students about the macro determinants of behavior in an organization, namely organization structures, systems and processes.
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Help students understand the organizational environment and its interrelationship with macro and micro aspects within an organization.
- Comprehend the impact of organizations on the larger society.
- Develop the ability among the students to design an organization to optimize its effectiveness.
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4
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Operations Management
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Operations Research in Managerial Decision Making
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OM-EX102
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Dr. Bodhibrata Nag & Dr. Megha Sharma
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Expose the students to a knowledge of applying scientific methods to decision making.
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Help the students apply mathematical modeling techniques in concert with empirical observation and occasional experimentation to arrive at solutions to management problems in government and industry.
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Introduce students to Operations Research through a combination of lectures and computer models using EXCEL. Model formulation and use of the computer will be emphasized in applications to a broad spectrum of management problems.
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5
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Marketing
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Marketing Management: Foundation Concepts
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MK-EX101
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Dr. Ritu Mehta
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Understand the nature and scope of marketing and the environmental influence on it.
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Develop an appreciation of the intricacies involved in consumer buying behaviour.
- Learn how to segment the market, and target appropriate segments profitably, how to create and deliver value to customers and how to communicate clear differentiating value proposition to customers.
- Comprehend the design elements of marketing mix (product, price, place, and promotion) and its interlinkages, to offer best value to customers.
- Recognise and design appropriate communication plan for target segments and finally, plan, create, and execute successful marketing programmes for the firms.
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6
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Business Ethics & Communication |
Communication Workshop 2
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BC-EX102 |
Dr. Pragyan Rath
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Introduce ways of building a strategic business argument from a conceptual as well as practical point of view
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Develop structured approach to Thinking through a Business Situation including
- Plotting purposeful Business Time-Lines through Hermeneutic Coding
- Positioning Problem Statements through Causality Based Inference Rules
- Nudging Solutions through Argumentation Plot Devices
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Create visual designs co-relating to verbal argumentation
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Argue business cases through a for/against debate discourse format
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