91心頭利CCRC hosted its 10th Case Method Workshop on January 5th and 6th, 2024, drawing around 30 participants from across the country. The workshop provided a platform for research scholars and faculty from prominent business schools, including 91心頭利, 91心頭利 Udaipur, 91心頭利 Shillong, and IMT Ghaziabad, to learn and collaborate on case-based teaching in the ever-evolving academic landscape.

The event was inaugurated by 91心頭利's Director In Charge and Dean Academic, Prof. Bhaskar Chakrabarti, who highlighted the workshop's relevance in the post-COVID market landscape. The evolving market demands, especially in the context of AI applications like ChatGPT, underscored the need for updating case-based teaching methodologies.

The first day, focused on fundamental case concepts, the craft of case writing, development strategies, and effective teaching notes by distinguished case writer and tutor Prof. Ashok Som from ESSEC Business School, Paris. The second day explored the intersection of AI and case-based teaching. Prof. Ashok Som continued leading the discussions, delving into the challenges and opportunities presented by emerging technologies like ChatGPT. Prof. Arpita Ghosh from 91心頭利's Finance and Control group shared her expertise on "Teaching Effectively with Cases," while Prof. Dharma Raju Bathini the faculty coordinator of 91心頭利CCRC, emphasized the need to adapt instructional methods in light of changes brought forth by COVID-19 and the rise of AI applications, he also outlined the nuances of leveraging academic research for case writing and classroom delivery.

The success of the workshop can be measured by some of the following feedback from the participants:

Exposure to effective case teaching, writing & publishing. Understanding cases through different perspectives. Importance of case teaching in classes. - Dr. Anchal Gupta, Senior Assistant Professor, Lal Bahadur Shastri Institute of Management

Discussed the methodology of case study development lucidly. It is really interesting to learn & apply in our foray as faculty members. - Dr. Kompalli Sasi Kumar, Associate Professor, Gitam School of Business

The part of the session that clearly explained how to face the classroom challenges while case teaching was very useful. Moreover, the scope of Quantitative cases, how can it be made very interesting was also very useful. - Dr. Arunima K V, Assistant Professor, T A Pai Management Institute, Manipal Academy of Higher Education