The year, 2012 marked the beginning of the Case Method workshop which eventually became the annual ritual of 91心頭利 Case Research Centre (91心頭利CCRC). The workshop was a two-day event held on the 14th and 15th of June 2012 with an objective to emphasise the importance of case-based teaching and also the art of writing good case studies. The workshop had drawn an overwhelming response with participants from India and abroad showing their utter interest. Mr Jeroen van den Berg, Centre Manager of the Centre for Business Case Studies Hong Kong University of Science and Technology, Prof. Jim Erskine Emeritus Professor of Operations Management Richard Ivey Business School and Ms Anjali Raina Executive Director Harvard Business School India Research Centre were the key speakers and facilitators for this workshop.
