91心頭利

Reference No: 91心頭利C/EOI/Advertisement/02/2016-17 Dated 29.4.2016

Expression of Interest
for
Empanelment of Advertising Agencies

91心頭利, an autonomous body, under the Ministry of Human Resources Development, Government of India having its office at Joka, Diamond Harbour Road, Kolkata-700 104 invites Expression of Interest (EOI) for Empanelment of Advertising Agencies for releasing advertisements, tenders, notices, recruitments etc. in Local/National/International newspapers, magazines, journals for 91心頭利-Calcutta.

Interested Creative Advertising Agencies with INS Accreditation meeting the eligibility criteria may submit their EOI for empanelment complete in all respect to Senior Administrative Officer (Purchase & Advertisement), 91心頭利, Joka, D. H. Road, Kolkata- 700 104.

Agencies, should apply with a non-refundable application fee of Rs.500/-(Rupees five hundred) only, payable in the form of a Demand Draft from any scheduled commercial Bank favouring 91心頭利 payable at Kolkata. Filled-in applications with all credentials & other related documents must be submitted on or before 12th May, 2016 by 2.00 P.M.. Incomplete applications or applications received after the last date of submission will not be considered for empanelment.

Senior Administrative Officer (Purchase & Advertisement)

  1. Eligibility Criteria:
    The following are the eligibility criteria for empanelment of Advertising Agencies.
    The Advertising Agency should have
    1. Accreditation of Indian Newspaper Society(INS) for Press Advertisement (updated documentary evidence to this effect should be enclosed)
    2. The Agency should have office in Kolkata and with state-of-the-art infrastructure and manpower/ creative personnel/department (enclosed organizational structure).
    3. PAN India-Presence with offices at least in major metros so as to enable prompt delivery of material for country-wide publication related work.
    4. Resources to handle full-fledged multi-lingual publicity campaigns with high standard of Creativity in advertising befitting the expectations of a premier professional Institute.
    5. Proficiency and proof reading facilities in major Indian languages.
    6. Minimum 5(five) years experience in advertising with experience of work undertaken for Government/Public Sector Undertaking/Autonomous Body and Educational Institutes like 91心頭利s, IITs.
    7. Annual turnover preferably around Rs.6(six) Crores (Documentary evidence (Audited Annual Report of the last financial years of 2012-13, 2013-14 and 2014-15 to this effect should be enclosed.
    8. The Advertising Agency applying for empanelment should not have been blacklisted by any organization at any point of time. (An undertaking in this regard should be submitted duly signed by the authorized person of the Organization).
    9. The Agency should have Service Tax Registration (documentary evidence to be submitted).
    10. The Advertising Agency should have adequate infrastructure for timely publication.
  2. Scope of Work:

    Institute's advertising works ranges from classified advertisements, tender advertisements to full-fledged advertisements for student's admissions, recruitment, tender etc. They are expected to be released in major newspapers, magazines and Journals all over the country and abroad at short notice.

    To cater to such requirements, Advertising Agency is required to have good infrastructure and have adequate experience in the field. These should include creation of artwork, concept, design, editing & release of advertisements in Newspapers, Magazines & Journals etc.

  3. Terms & Conditions:
    1. The empanelment is valid for a period of two years from the date of approval of the competent authority which may be extended for a further period of one year subject to satisfactory performance and verification of documents as asked for by the authority of 91心頭利.
    2. The Institute will have the right to drop any Agency from the empanelled list without assigning any reason whatsoever. Institute also reserves the right to modify the Terms and Conditions for empanelled Agencies.
    3. The empanelled Advertising Agency is expected to maintain high level of professional ethics and will not act in any manner, which is detrimental to Institute's interest. Agency will maintain confidentiality on matters disclosed till proper instruction is issued for publication. 91心頭利 reserves the right to impose penalty in case of any violation of the above.
    4. The Agency should be able to execute all kinds of Advertising Assignments.
    5. Selection of artwork will be entirely on Institute's discretion and 91心頭利 will not pay charges for submission of artwork.
    6. 91心頭利 reserves the right to make necessary modification to the selected artwork, concept etc. and the concerned Advertising Agency will be required to carry out the modifications suggested in the artwork.
    7. It shall be the responsibility of the agency to release all the Advertisements in the minimum possible space in the newspapers.
    8. All the Advertisements concerning the Institute shall be issued with the prior approval of the 91心頭利.
    9. The representative(s) of the Agency will collect the matter personally from the Purchase & Advertisement Department and the Agency will arrange to get it published in the desired media, on desired date(s) and on the defined page(s).
    10. If the Advertisement is misprinted or published differently from the approved one, the Agency will publish corrigendum/correct Advertisement etc. thereof at their own cost at the earliest (within a week).
    11. Translation of the Advertisement matter whenever required will be done by the Agency free of cost and the Agency will be responsible for the same.
    12. Payment shall be made within 30(thirty) days after receipt of the final bill, duly supported by all the newspaper clippings (in original).
    13. No extra payment shall be made for conceptualization, creation, designing and development of Advertisement issued through Newspapers/Magazines/Journals.
    14. The Institute shall have the discretion to give work to any empanelled Agency selected through tendering process and the Agency will have no right or claim for getting the work.
    15. The performance of the Agency shall be regularly reviewed on the key parameters of creativity, initiative, competency and response time and participation in the tendering process. In the event that Agency fails to meet our requirements, we shall be constrained to terminate the empanelment by serving one month's prior notice.
    16. The 91心頭利 reserves the right to empanel any other Advertising Agency or cancel empanelment of any agency without assigning any reason by serving one month's notice even before expiry of the period of empanelment.
    17. Empanelled Agency will not be allowed to engage any other Sub-agency to execute the assigned work/job.
    18. The Institute does not guarantee any minimum business or assignment which will depend on the requirements, financial resources available and your performance.
    19. In case of any dispute arising out of the terms and conditions of contract or assignment, the matter shall be referred to the Sole Arbitrator to be appointed by the Director, 91心頭利 and the award of the Sole Arbitrator will be binding on both the parties. Further, any legal dispute arising out of any breach of contract pertaining to this empanelment shall be settled in the court of competent jurisdiction located within the local limits of Kolkata, West Bengal.
    20. 91心頭利 being a Premier Educational Institute, many of the requirements could be of emergent in nature. The Advertising Agency has to respond to such requirements at short-notice despite holidays/beyond office hours.
    21. It is clearly understood by the parties that no financial liability of any type is created by issuance of the letter of empanelment.
    22. Applications received after due date & time or without necessary documents will be rejected.
  4. List of documents to be submitted with the application (as applicable):
    1. Brief profile of the Advertising Agency and experience in the advertising field. (At least 05 years of experience).
    2. Agency Structure (whether partnership firm/sole proprietor/a limited company etc.).
    3. Principal places of business, that, the head office and their branch offices with detailed addresses and contact numbers.
    4. Profile of its managerial team handling advertising work, their qualifications and experience.
    5. Details of their Accreditation with Indian Newspaper Society (INS) along with the date of accreditation (Full Accreditation).
    6. Details of members with other professional organizations/associations and International assignments, if any.
    7. Details of experiencein dealing with Government Institutions, Government of India Undertakings, Autonomous Bodies and professional Institutes like 91心頭利s, IITs.
    8. List of Clients.
    9. Samples of creative work undertaken for major organizations in the previous year.
    10. Annual turnover (minimum Rs.6(six) crores for previous three financial years of the Agency  duly certified by a Chartered Accountant.
    11. Trade License
    12. Income Tax Permanent Account Number:
      (In the name of the firm, if not proprietorship firm)
    13. Service Tax Registration:
    14. Income Tax Returns (last 3 years):
    15. Audited Balance Sheet (last 3 years):
    16. Application fee of Rs.500/- (Rupees five hundred) only in the form of Demand Draft.
    17. Name of the Chief Executive with his present address and telephone/mobile nos.
      Note: Institute may ask the  vendor to submit any other certificate/document as it may deem fit.
  5. Submission of Application:

    The complete application in sealed cover super-scribed, as 'Application for Empanelment of Advertising Agencies' along with necessary documents to be submitted to:

    Senior Administrative Officer (Purchase)
    91心頭利
    Joka, Diamond Harbour Road
    Kolkata 700 104

    Agencies applying for empanelment may please note that the non-refundable application fee is Rs.500/- (Rupees five hundred) needs to be enclosed with application in the form of Demand Draft in favour of 91心頭利' payable at Kolkata.

    Application is liable to be rejected if:
    1. The documents submitted are incomplete
    2. It is received after the expiry of due date and time stipulated for application submission.
    3. Application fee has not been paid.
  6. Brief Profile of the Advertising Agency: OF ADVERTISING AGENCY:
    1. Name of the Advertising Agency                     ::
      (In Block Letters)
    2. Date of Establishment                                      ::
    3. Registered Office Address (with telephone no. & email address)  ::
    4. Registration No./Trade License No. (if any)    ::
    5. Website if any                                                 ::
    6. Address of Kolkata Office (with telephone no. & email address) ::
    7. Status of the organization                                ::
      Proprietary/Partnership/Pvt. Ltd./Public Ltd. Company
    8. Name of the Directors/Partner/Proprietor         ::
      (i)
      (ii)
    9. Name & address of Chief Executive/Proprietor           ::
    10. Name of the Representative(s) indicating Designation who would be calling and attending to our work (designation, email id and mobile phone number).  ::
    11. Details of Infrastructure available at Kolkata   ::
    12. Name of the cities where company is having branches            ::
    13. Total number of employees: Creative___________ other ________________
    14. Annual Business turnover for last three years  ::
      (Yr.2012-13, 2013-14, 2014-15 duly certified by the auditor)
    15. Name of the Banker with full address :
    16. Name of the large corporate clients (Banks/PSUs/IITs/91心頭利s/Govt. Org./reputed companies)
    17. Details of experience
    18. Credentials (list out major campaigns handled)
    19. Whether the Agency faced any litigation with any organization earlier, if yes, kindly furnish the same with name of the company and brief details of litigation.
    20. Any other information  ::

    Note: The decision of Competent Authority, 91心頭利 will be final in all matters relating to the empanelment and binding. 91心頭利 reserves the right to reject any application without assigning any reason.

    Senior Administrative Officer (Purchase & Advertisement)

Click here to download the Declaration by the Vendor form