Programme Overview
In an era where consumer attention is fragmented and competition is relentless, brand success is no longer just about visibilityits about differentiation, relevance, and engagement. The dominance of global brands like Apple, Nike, and Honda, alongside Indian powerhouses such as Tata, Lux, Maggi, and Maruti, highlights the transformative power of strategic brand management. However, branding today extends beyond traditional identity-building. The rise of artificial intelligence (AI), data-driven personalization, and social media ecosystems has fundamentally reshaped how brands connect with consumers. AI-powered insights now drive hyper-personalized customer experiences, predictive analytics shape brand strategy, and digital communities amplify brand narratives in real time.
In this evolving landscape, consumers are no longer passive recipients of brand messaging; they actively shape and co-create brand identities through online interactions and reviews. Social media platforms and influencer marketing have redefined brand advocacy, making agility and authenticity critical success factors. This program equips managers with the latest strategies to navigate these disruptions, ensuring their brands remain not just relevant, but indispensable in an AI-augmented, socially connected marketplace.
Programme Objective
This program is designed to empower managers with cutting-edge frameworks and tools to build, sustain, and grow strong brands in a digitally driven world. Participants will gain a deep understanding of contemporary brand strategy, including AI-driven consumer insights, data-powered storytelling, and social media amplification. Key learning outcomes include:
- Mastering the fundamentals of brand equity understanding what makes a brand valuable and how to sustain its competitive edge.
- Leveraging AI for brand intelligence using machine learning and predictive analytics to craft consumer-centric branding strategies.
- Harnessing social media for brand storytelling optimizing digital channels to enhance engagement, build loyalty, and manage reputation in real time.
- Navigating brand differentiation in a crowded market developing positioning strategies that ensure distinctiveness and long-term impact.
- Building adaptive brand strategies learning how to future-proof brands against market shifts, technological disruptions, and evolving consumer expectations.
By the end of this program, participants will be equipped with actionable insights to transform their branding approach, ensuring sustained business excellence in a hyper-connected, AI-powered world.
Key Topics
- Branding in the AI Era: Challenges and Opportunities Understanding how AI, automation, and digital disruption are reshaping brand strategy.
- Strategic Roadmap for Brand Building A step-by-step approach to creating, strengthening, and sustaining a brands competitive edge.
- Leveraging Consumer Insights & Perceptions for Brand Personality Using data-driven strategies to craft compelling and relatable brand identities.
- Effective Brand Positioning in a Hyper-Competitive Market Best practices for differentiation and market leadership.
- The Role of Advertising & Social Media in Brand Storytelling Exploring integrated communication strategies across traditional and digital platforms.
- Brand Architecture: Managing Hierarchies, Portfolios, and Extensions Structuring brands for growth, relevance, and profitability.
- Winning the Brand Battle: Strategies to Outperform Competitors Tactics for staying ahead in an evolving marketplace.
- Brand Lifecycle Management: Evaluation, Extension, Repositioning, and Sunset Strategies Managing brands across different stages of maturity.
- The Future of Branding: AI, Personalization, and the Evolution of Consumer Engagement Emerging trends and innovations that will define the next decade of branding.
- Designing and Implementing a Holistic Brand Strategy Creating a roadmap for long-term brand resilience and success.
- Digital Tools for Brand Building and Performance Measurement AI-powered analytics, sentiment tracking, and key digital metrics for brand impact.
Programme Directors
Who May Attend
This program is designed for professionals keen on mastering the art and science of brand building in todays fast-evolving digital landscape. Ideal participants include:
- Marketing Managers & Brand Strategists Executives responsible for building, managing, and growing brands in FMCG, consumer durables, and service sectors.
- Sales, Advertising, and Commercial Professionals Those looking to strengthen their brand-building expertise to drive market impact.
- Business Leaders & Entrepreneurs Decision-makers seeking to leverage strategic branding for competitive advantage.
- Cross-functional Managers Professionals in roles such as product management, digital marketing, and corporate strategy aiming to enhance their brand-related decision-making skills.
This program is particularly relevant for mid-to-senior level professionals eager to develop and implement brand strategies that drive business excellence.
Programme Duration and Delivery
- From the morning of August 04, 2025 till the afternoon of August 08, 2025
- Face to face - classroom based
Pedagogy
This MDP employs a dynamic, application-oriented learning approach that blends conceptual clarity with real-world insights. The program integrates:
- Live Case Discussions Deep dives into successful and evolving brand strategies across industries.
- Expert Sessions by Senior Marketing Practitioners Firsthand insights from top professionals shaping the branding landscape.
- Interactive Group Exercises Hands-on brand-building activities, including positioning challenges and strategy simulations.
- AI & Digital Branding Demonstrations Practical exposure to cutting-edge tools for brand intelligence and performance measurement.
By combining industry expertise, case-based learning, and hands-on exercises, participants will gain actionable skills to navigate the evolving brand management landscape.
How to Apply
- You can apply/nominate your personnel by clicking on the Apply Now link corresponding to the particular MDP, as appearing on our online calendar available at:
- Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
- Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
- Upon remitting the fees online, kindly intimate CMDP office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.
For further assistance, please connect with:
Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in
Programme Brochure
