Programme Overview
This program is designed to prepare the sales and marketing managers to develop and leverage new-age marketing strategies, based on new emerging insights from latest market research and data-driven approaches to drive sustainable growth in today's dynamic business landscape.
We live in an era of transient consumer loyalties, and fickle consumer expectations, which makes it imperative for businesses (both traditional as well as digital) to adapt quickly to gain and re-gain their competitive edge. With the rise and growth of e-commerce and quick commerce (Q-commerce), increasing demand for personalized consumer experiences, and a growing shift towards premiumization, marketing managers often find themselves at crossroads when driving innovation, growth and/or profitability. This program delves into these key growth strategies and explores how they can be seamlessly integrated into your marketing initiatives to accelerate brand performance in offline as well digital businesses.
The participants would also gain key market insights into leveraging data-driven decision-making, adopting digital transformation of marketing processes, and fostering strategic partnerships to unlock new growth opportunities.
Through interactive case studies, practical exercises, and expert-led discussions, you will learn to make and implement strategic decisions in todays complex and competitive market. Whether you're looking to enhance customer satisfaction and loyalty, introduce premium or new offerings, or drive agility in your marketing approach, this program will provide the tools and knowledge you need to succeed.
Programme Objective
This program aims to equip marketing managers with the knowledge and skills necessary to drive growth through innovative marketing strategies. Participants will gain a better understanding of the opportunities and challenges in the quick commerce segment, and how to leverage its speed and convenience to meet evolving consumer demands. They will master personalization techniques to create tailored customer experiences to enhance engagement and loyalty, while also learning how to implement premiumization strategies to elevate brand value and maximize profit margins. The program also focuses on the broader growth strategies of data-driven decision-making, and strategic partnerships, empowering participants to adapt quickly to market changes, and drive long-term business success.
Key Topics
- Understanding Challenges and Opportunities in Quick Commerce
- Developing and Leveraging Personalization Strategies
- Implementing Premiumization of Product Offerings
- Developing Growth Strategies for Marketing in new Segments
- Enhancing Customer-Centric Mindset and Agility
Programme Directors
Who May Attend
Mid to senior-level managers, entrepreneurs and leaders inclined to enhance their proficiency in making informed marketing decisions leadership capabilities to effectively manage change, drive innovation, and deliver superior project results. As organizations continue to embrace digital transformation, the skills acquired through this program will be crucial for staying ahead of the curve and leading teams through the challenges and opportunities of the future.
Programme Duration and Delivery
- From the morning of July 14, 2025 till the afternoon of July 17, 2025
- Face to face - classroom based
Pedagogy
The program will draw on current academic research, case studies, and experience sharing of best practices from Indian as well as global companies. The program will be delivered through a mix of lectures, cases, role-plays, and in-class exercises.
How to Apply
- You can apply/nominate your personnel by clicking on the Apply Now link corresponding to the particular MDP, as appearing on our online calendar available at:
- Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
- Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
- Upon remitting the fees online, kindly intimate CMDP office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.
For further assistance, please connect with:
Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in
Programme Brochure
