Programme Overview

The objective of this program is to impart cross-cultural communication skills to executives in order to enable them act productively in a global market place. Cross-cultural management is an important domain in management education; this subject deals with managerial issues from the perspective of communication. The instruction aims at honing communication skills of the executives for coping up with cross-cultural managerial challenges. As communication is an important tool of business in todays global environment, one needs to know how to wield this tool for conducting business with ones cross-border commerce allies. The nuances of culture that have an indelible impact on communication exchanges in business transactions will be taken in detail in this course through case studies involving major countries like Japan, China, USA, UK, Germany, and France which are usually on the radar of an Indian managers overseas ambitious business errands.

Programme Objective
  • To understand the concept of cultural dimensions that impact business
  • To adopt diverse communication strategies used in variegated cultural contexts
  • To apply different models of persuasion depending on the cultural propensities of a geo-political entity to attain targeted business outcomes
  • To design presentations that are culture-specific
  • To learn about the non-verbal accompaniments of communication in cross-cultural interactions
  • To use appropriate business etiquette
  • To make intercultural negotiations effectual.
  • To learn about ethno relativism and transactional culture
Key Topics

  1. Culture and Communication The Concept of Value Orientations

    • Research paradigms for studying intercultural communication
    • High-Context and Low-Context Cultures
    • Perception and Communication
    • A schemata Model for Intercultural Communication
    • Pattern Recognition Value Orientations

  2. The Role of Language in Intercultural Business Communication

    • The Language Barrier and Its Consequences: Real and Perceived
    • The Relationship between Language and Culture
    • Selection of the Right Language
    • The Company Language
    • The Impact of Technology on Oral and Written Communication

  3. Organizing Messages for Other Cultures

    • Review of the Communication Model
    • Organizing Routine Messages
    • Organizing Persuasive Messages and Argumentation
    • Organizing Negative Messages
    • Organizing Problem-Solving Messages
    • The Role and Force of Words
    • Channels of Business Messages
    • Communication Style

  4. Leadership across Cultures

    • Different leadership models effective for diverse cultural entities
    • Leadership communication and motivation techniques to be followed in variegated cultural constructs

  5. Nonverbal Language in Intercultural Communication 

    • Paralanguage
    • Nonverbal Business Conventions in Face-to-Face Encounters

  6. Intercultural Negotiation 

    • The Impact of Culture on Negotiations
    • Intercultural Communication and the Negotiation Process
    • Culture and Emotions in Intercultural Negotiations
    • Negotiation Styles in Different Countries
    • Culturally Responsive Negotiations

  7. Building socio-professional networks in the cross-cultural context Business Etiquette

    • Learning appropriate etiquette for building relationships and networking in diverse cultural contexts

  8. Culture profiles for country clusters 

    • Profiling diverse countries in country clusters mapped across the business globe
Programme Directors
Professor Apoorva Bharadwaj

Professor Apoorva Bharadwaj

Business Ethics & Communication Group

Who May Attend

This program has been designed for junior and middle level executives in multinational companies, especially IT companies with huge work load involving international diaspora, requiring prolific use of culturally congruent communication skills to enable productive cross-cultural transactions.

Programme Duration and Delivery
  • From the morning of June 09, 2025 till the afternoon of June 13, 2025
  • Face to face - classroom based
Pedagogy

The program adopts a participantcentered learning approach. The participants would be given project topics to prepare their presentations. Video recording of these presentations will be done and they would be screened for assessment. The program would also involve case discussions, role plays, demonstrations of video clips for critical analysis and other experiential activities.

How to Apply
  • You can apply/nominate your personnel by clicking on the Apply Now link corresponding to the particular MDP, as appearing on our online calendar available at:
  • Once the candidature(s) is (are) approved, the sponsoring authority or participant (in case of self-nomination) will be intimated over email along with a Proforma Invoice seeking programme fees in advance.
  • Programme fees can be remitted online through Electronic Fund Transfer (NEFT/RTGS).
  • Upon remitting the fees online, kindly intimate CMDP office with the UTRNo. /relevant transaction details through email, so that we can connect your remittance to your nomination(s). Please note that confirmation of participation is subject to receipt of Programme fees by CMDP Office before commencement of the MDP.

For further assistance, please connect with:

Name: Ms. Payel Majumder
Number: +91 33 7121 6012
Email ID: program_mdp[at]iimcal[dot]ac[dot]in

Programme Brochure
MDP Brochure