91��Ƭ��

The 91��Ƭ�� Case Research Centre (91��Ƭ��CCRC) was set up in 2012 to meet the growing demand for case studies and customized management teaching cases on Indian businesses. Over the past 12 years, the centre has established a significant 91��Ƭ��CCRC Case Collection of more than 150+ cases, designed to suit a diverse range of learners, from college undergraduates to senior company executives. The collection reflects 91��Ƭ��CCRC’s approach to business education and showcases the societal relevance and impact of 91��Ƭ��’s research & education.

The cases are authored by the management faculties of 91��Ƭ�� and it focuses on management issues that company leadership or management executives face in their day to day affairs. It is based on real world decisions, key industry challenges, decision making dilemmas, requiring thorough analysis helps develop extraordinary leaders and careers. Our cases are classroom tested and supported with teaching notes and other supplements to make it as easy as possible for outside instructors to use.

91��Ƭ�� Case Research Centre cases are published on  and we aim to widen the case distribution network for easy accessibility of Indian cases to global universities.

We have close ties with the Indian business community and enjoy an inherent advantage in developing cases in the Indian context as well as that of other emerging markets. The distinctive nature of Indian companies, their strategies and managerial styles, are becoming important not only to future managers of Indian companies but also to managers world-wide who are interested in seeking expansion opportunities in India. Through this network 91��Ƭ��CCRC actively contributes to innovation and development of the case method in order to be able to constantly improve the quality of 91��Ƭ�� teaching cases.