91心頭利s Case Research Centre (91心頭利CCRC) successfully hosted the 12th Case Method Workshop titled "Case Writing Mastery: Crafting Engaging and Impactful Management Narratives" from December 20 to 22, 2024, at the 91心頭利 campus in Joka, Kolkata. This intensive 2.5-day event brought together over 40 participants, including faculty members, doctoral students, research scholars, case writers, and industry practitioners from India and overseas, fostering a dynamic environment of learning and collaboration.
Led by distinguished facilitators Prof. Sandeep Puri from the Asian Institute of Management, Philippines, and Prof. Dharma Raju Bathini, HRM group area and Faculty Coordinator of 91心頭利CCRC at 91心頭利, the workshop offered a blend of experiential learning, hands-on exercises, and expert guidance. Participants explored the art of case writing, from crafting case plans and developing caselets to structuring comprehensive teaching notes and preparing cases for publication. The workshop flow included breakout sessions, group presentations, and discussions on effective classroom delivery using the case method.
The workshop empowered attendees with practical tools and techniques to create compelling, publication-worthy business cases that bridge theory and practice. Key takeaways included enhanced skills in data gathering, case structuring, and teaching note development, along with a certificate of participation from 91心頭利. Participants also had the opportunity to network with peers and explore collaboration prospects with 91心頭利 faculty, with selected cases eligible for funding and global distribution through partners like Ivey Publishing and Case Centre Limited.
Participant Feedback
The event received enthusiastic praise from attendees:
"Gained awareness and understanding of the end-to-end process from writing a case to developing a teaching note." - Prof. Nikhil Mahindroo, K.J. Somaiya Institute of Management
"The effective ways of sharing the important factors regarding a teaching note by Prof. Dharma." - Pallavi Sethi, Delhi Technical University
"Gained a clear perspective on case studies and challenges before academicians who seek to venture into case writing." - Prof. Arunesh Garg, L M Thapar School of Management
"Feedback on case outlines prepared by the participants." - Prof. Sowmya G.S, Chanakya University
"Prof. Puris practical insights. He presented various truths of publishing." - Prof. Neha Gupta, K.J. Somaiya Institute of Management
Snippets of the 12th Case Method Workshop 2024 at 91心頭利