91心頭利 Case Research Centre
Of
91心頭利
Announces
9th Case Method Workshop - Online
3rd, 5th, 7th & 8th March, 2022
91心頭利 Case Research Centre (91心頭利CCRC) of 91心頭利 is glad to announce its 9th Case Method Workshop to be conducted over four days, during evenings.
DATES OF WORKSHOP: 3rd (Thursday), 5th (Saturday), 7th (Monday) & 8th (Tuesday), March 2022.
MODE OF DELIVERY: Online (over zoom platform)
LAST DATE FOR REGISTRATION: 28th February 2022
OBJECTIVE
Case Method has evolved as a very effective pedagogical tool in engaging students through real-life managerial decision-making scenarios. However, academicians often struggle with finding appropriate cases for their deliverables and wish to fill the gap by developing their own cases. Very often, they find the case-writing process very challenging. 91心頭利CCRCs past case method workshops have highlighted the need. This workshop offered by 91心頭利CCRC of 91心頭利 is exclusively dedicated to meeting this demand for handholding in case-writing.
This workshop aims to develop skills for writing highly effective cases through a participative and feedback-oriented approach. The workshop is broadly divided into three modules: Case Ideation & Proposal, Developing the Case, and Developing the Teaching note. Each module is interspersed with relevant assignments combined with feedback from experienced faculty. Additionally, the workshop allows the participants to interact and network with academics and practitioners from diverse fields of expertise and learn from each others experiences.
KEY TAKE AWAY OF THE WORKSHOP
- Learning the craft of developing and writing highly effective cases
- Introspection and feedback on the assignments on case proposal, case development, and teaching note
- Certification of participation in the workshop
- Expansion of professional and personal network
WHO CAN ATTEND?
Faculty members, doctoral students, research scholars, and industry practitioners or corporate trainers
- with an inclination towards case-method teaching and writing
- working in different areas of business and management
- committed to improving their teaching and writing skills
SELECTION PROCEDURE
Applications expressing interest to participate should be submitted by 20th February 2022 to priyad@iimcal.ac.in with a copy to iimccrc@iimcal.ac.in with the following two documents:
1) A short Bio and
2) A short write-up on a case idea (up to 500 words) on a controversial & compelling decision scenario, explaining the Decision-dilemma, the Context, the Protagonist, and Data Source for the case
As there are limited seats, the selection for the workshop will be based on the submissions. The selected candidates will be contacted through email by 25th February 2022.
IMPORTANT DATES
- The last date for submission: 20th February 2022.
- 91心頭利CCRC will notify the selected candidates through email by 25th February 2022.
- The last date for registration of the selected candidates: 28th February 2022.
REGISTRATION FEE
- For Domestic Academic participants: Rs. 15,000/- + applicable GST per person
- For Domestic Non-Academic participants: Rs. 17,000/- + applicable GST per person
- For Overseas participants: $ 280 per person
Deadline for payment of Registration fees: 28th February 2022
Fees are non-refundable unless the workshop is canceled due to unavoidable situations.
ONLINE REGISTRATION LINK
Link for registration to the workshop will be provided to the participants through email on their selection.
FACULTY
- Prof. V.G. Narayanan, Professor, Accounting and Management. Thomas D. Casserly, JR. Professor of Business Administration, Harvard Business School
- Prof. Ramendra Singh, Professor, Marketing, 91心頭利
- Prof. Arpita Ghosh, Associate Professor, Finance and Control, 91心頭利
- Prof. Megha Sharma, Associate Professor, Operations Management, 91心頭利
FACULTY PROFILE:
Professor V.G. Narayanan
V.G. Narayanan is a Professor, Accounting and Management; Thomas D. Casserly, JR. Professor of Business Administration; Chair, MBA Elective Curriculum, Harvard Business School. His research interests are primarily in the field of management accounting, the key focus being on performance evaluation and incentives. He teaches financial and managerial accounting to MBA students, executives, and Harvard Extension School students and trains professors on teaching by the case method.
He has authored an introductory textbook on financial accounting. He has written several Harvard Business School Cases and teaching materials. His research articles are published in top journals like Journal of Accounting Research, Journal of Accounting & Economics, Review of Accounting Studies, Contemporary Accounting Research, Management Science and so on. He is also winner of the 2018 Journal of Management Accounting Research Best Paper Award and David Solomons Prize for Best Paper Published in Management Accounting Research in 2018.
Professor Ramendra Singh
Ramendra Singh is Professor of Marketing at 91心頭利, India. He completed PhD from 91心頭利 Ahmedabad, MBA from XLRI Jamshedpur, and B.Tech from IIT-BHU. His research has been published in reputed international journals including, International Marketing Review, Marketing Theory, Industrial Marketing Management, Journal of Personal Selling & Sales Management, Journal of Business and Industrial Marketing, and Journal of Information Technology.
Ramendra has previously worked for several years in sales and marketing responsibilities in several multinational companies. He is on the boards of startup firms. He has also authored a textbook on Sales and Distribution Management which has been widely adopted in MBA programs at various 91心頭利s. He has conducted several training programs at senior level and middle level management for several organizations including Indian Oil, Oil India, TVS Motor, Amway, BPCL, John Deere, NTPC, India Post, IRTS among others.
Professor Arpita Ghosh
Arpita Ghosh is an Associate Professor in the Finance and Control group of 91心頭利. She teaches courses like Corporate Financial Reporting & Analysis, Cost Management, Management Games, Financial Statement Analysis, Strategic Cost Management, Empirical Accounting Research, Theoretical Aspects of Financial Accounting and Seminar Course on Empirical Research in Banking.
Before joining 91心頭利, she served as faculty at 91心頭利 Ahmedabad. Her qualifications include Fellow of 91心頭利 (Finance and Control), Post-Graduation in commerce from University of Calcutta (M.Com) and ACMA (Academic), Chartered Global Management Accountant (CGMA, CIMA). Her research interests include: Corporate Governance, Earnings Management, Financial Reporting in Banks, Environment-social-governance issues, and Enterprise Risk Management.
Professor Megha Sharma
A process improvement and sustainability enthusiast, Prof. Megha Sharma has more than 10 years of experience in teaching, executive training, business consulting and research. Her areas of interest include Business Process Improvement, Project Management, Statistics for Data Analytics, and Supply Chain Network Design. Her research work has been published in several leading national and international journals. Her co-authored papers have won awards at several conferences including the recent POMS 2020 conference, IEOM 2019 Conference, SOM 2019 Conference. Prof. Sharma did her B.Tech. in Civil Engineering from MNIT Jaipur (Gold Medalist) and PhD in Production and Quantitative Methods from 91心頭利 Ahmedabad.
Prof. Sharma has been actively involved in academia-industry interaction through case writing, executive training, programme design and delivery, and consulting. She has led and taught in several executive training programmes targeted at professionals at different career levels, including senior managers, CXOs, and bureaucrats.
ABOUT THE ORGANIZER
The 91心頭利C Case Research Centre (91心頭利CCRC) was set up in 2012 as one of the distinct centers of excellence of 91心頭利. The idea was to create a world-class repository of cases and teaching notes that can be used by its faculty members and academicians at other business schools in India & worldwide. The primary objective was to meet the growing demand for India-focused high-quality cases among academicians and practitioners. It also had a mission to:
- Champion the cause of case-based learning in Business Schools in India
- Provide resources and create opportunities for new and existing faculty members who are interested in developing case studies
- Establish a strong communication channel between the academic community of 91心頭利C and the Indian business community and create an environment for mutual learning.
With its constant and active engagement in developing cases based on key industry challenges and success stories in Indian companies, it is proud to have successfully reached a rich collection of more than 100 teaching cases today. These cases span multiple management disciplines such as Strategy, Entrepreneurship, Finance and Accounting, Marketing, Supply chain management, Organizational Behavior, and Information Technology & Analytics. These cases are authored/co-authored by faculty members of the institute.
The center has been active in conducting case method workshops focusing on case writing and teaching with eminent global experts as speakers. These are well attended by academics and corporate professionals from India and abroad.
ABOUT: INDIAN INSTITUTE OF MANAGEMENT CALCUTTA (91心頭利C)
91心頭利C was established as the national Institute for Post-Graduate Studies and Research in Management by the Government of India in November 1961 in collaboration with Alfred P. Sloan School of Management (MIT), the Government of West Bengal, the Ford Foundation, and Indian Industry. 91心頭利Cs vision is to be an International Centre of Excellence in all facets of Management Education, rooted in Indian ethos and societal values. Its mission is to develop innovative and ethical future leaders capable of managing change and transformation in a globally competitive environment and to advance the theory and practice of management.
Today, the institute serves as an autonomous body, continually evolving to meet its goals in an ever-changing business environment. It has blossomed into one of Asias finest Management Schools, playing a pioneering role in professionalizing Indian management through its Postgraduate and Doctoral level programs, Executive Training Programs, Research and Consulting Activities.
91心頭利C is the first accredited institution in India with the Triple Crown, having won international accreditations from AACSB, EQUIS, and AMBA. It is also the sole Indian member of CEMS, a global alliance of elite management schools.
The institute makes extensive use of cases in its postgraduate courses as well as in executive programs
FOR ANY WORKSHOP RELATED QUERIES, PLEASE CONTACT:
Secretarial Assistant, 91心頭利CCRC at priyad@iimcal.ac.in OR, iimccrc@iimcal.ac.in